Generalized linear interactive model for market...

Industrial Marketing Management 2011 Vol. 40; Iss. 3

Generalized linear interactive model for market segmentation: The air freight market

Tsai Ming-Chih, Tsai Yi-Ting, Lien Ching-Wei
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Volume:
40
Year:
2011
Language:
english
Pages:
8
DOI:
10.1016/j.indmarman.2010.06.001
File:
PDF, 573 KB
english, 2011
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