Individual customers' use and integration of resources:...

Industrial Marketing Management 2011 Vol. 40; Iss. 2

Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation

Steve Baron, Gary Warnaby
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Volume:
40
Year:
2011
Language:
english
Pages:
8
DOI:
10.1016/j.indmarman.2010.06.033
File:
PDF, 241 KB
english, 2011
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