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Marketing capabilities: Antecedents and implications for B2B SME performance
Bill Merrilees, Sharyn Rundle-Thiele, Ashley LyeVolume:
40
Year:
2011
Language:
english
Pages:
8
DOI:
10.1016/j.indmarman.2010.08.005
File:
PDF, 260 KB
english, 2011