Whither Services Marketing?: In Search of a New Paradigm...

Journal of Service Research 2004 / 08 Vol. 7; Iss. 1

Whither Services Marketing?: In Search of a New Paradigm and Fresh Perspectives

Lovelock, Christopher, Gummesson, Evert
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Volume:
7
Language:
english
Journal:
Journal of Service Research
DOI:
10.1177/1094670504266131
Date:
August, 2004
File:
PDF, 195 KB
english, 2004
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