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Volume 7; Issue 1
Main
Journal of Service Research
Volume 7; Issue 1
Journal of Service Research
Volume 7; Issue 1
1
A Technology Readiness-Based Taxonomy of Customers: A Replication and Extension
Tsikriktsis, Nikos
Journal:
Journal of Service Research
Year:
2004
Language:
english
File:
PDF, 148 KB
Your tags:
english, 2004
2
Preconceptions about Service: How Much Do they Influence Quality Evaluations?
Iglesias, Víctor
Journal:
Journal of Service Research
Year:
2004
Language:
english
File:
PDF, 176 KB
Your tags:
english, 2004
3
Whither Services Marketing?: In Search of a New Paradigm and Fresh Perspectives
Lovelock, Christopher
,
Gummesson, Evert
Journal:
Journal of Service Research
Year:
2004
Language:
english
File:
PDF, 195 KB
Your tags:
english, 2004
4
The Critical Incident Technique in Service Research
Gremler, Dwayne D.
Journal:
Journal of Service Research
Year:
2004
Language:
english
File:
PDF, 218 KB
Your tags:
english, 2004
5
Service Encounters as a Sequence of Events: The Importance of Peak Experiences
Verhoef, Peter C.
,
Antonides, Gerrit
,
de Hoog, Arnoud N.
Journal:
Journal of Service Research
Year:
2004
Language:
english
File:
PDF, 118 KB
Your tags:
english, 2004
6
Dynamic Targeted Promotions: A Customer Retention and Acquisition Perspective
Fruchter, Gila E.
,
Zhang, Z. J.
Journal:
Journal of Service Research
Year:
2004
Language:
english
File:
PDF, 194 KB
Your tags:
english, 2004
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