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By Charles H. Martin Advertising-Public Relations Sequence University of Georgia Nickels, William G. Marketing Communications and Promotion , Columbus: Grid, 1976
Mindak, William A.Volume:
6
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1977.10672726
Date:
December, 1977
File:
PDF, 342 KB
english, 1977