A model of internal marketing for building and sustaining a...

Journal of Marketing Management 1995 / 04 Vol. 11; Iss. 1-3

A model of internal marketing for building and sustaining a competitive service advantage

Varey, Richard J.
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Volume:
11
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1995.9964328
Date:
April, 1995
File:
PDF, 1021 KB
english, 1995
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