Volume 11; Issue 1-3

Journal of Marketing Management

Volume 11; Issue 1-3

1

Marketing public sector services: Concepts and characteristics

Butler, Patrick, Collins, Neil

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.03 MB

english, 1995

2

Marketing bank services to corporate clients

Turnbull, Peter W., Demades, Maria

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.17 MB

english, 1995

3

Perceived service quality and medical outcome: An interdisciplinary review and suggestions for future research

Murfin, David E., Schlegelmilch, Bodo B., Diamantopoulos, Adamantios

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.55 MB

english, 1995

4

Client base, age and competitive advantage in the services sector

Choi, Chong Ju, Hilton, Brian J.

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 957 KB

english, 1995

5

A practical approach to maximizing customer retention in the credit card industry

Hamilton, Robert, Howcroft, J. Barry

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 956 KB

english, 1995

6

Bank selection criteria — a student perspective

Thwaites, Des, Vere, Lizanne

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.01 MB

english, 1995

7

A model of internal marketing for building and sustaining a competitive service advantage

Varey, Richard J.

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1021 KB

english, 1995

8

Service quality in further education: An insight into management perceptions of service quality and those of the actual service provider

Donaldson, Bill, Runciman, Frances

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.03 MB

english, 1995

9

Firm size: Implications for achieving success in new industrial services

de Brentani, Ulrike

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.44 MB

english, 1995

10

Channel structure, consumer involvement and perceived service quality: An empirical study of the distribution of a service

Csipak, James J., Chebatf, Jean Charles, Venkatesan, Ven

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1022 KB

english, 1995

11

Editorial board

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 124 KB

english, 1995

12

Improving the quality of services marketing: Service (Re) design is the critical link

Ballantyne, David, Christopher, Martin, Payne, Adrian

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.12 MB

english, 1995

13

Assessing the perceived risks associated with appointing planning consultants

Mitchell, Vincent‐Wayne

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.51 MB

english, 1995

14

Marrying service providers and their clients: A relationship approach to services management

Beaton, Margaret, Beaton, Caron

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.16 MB

english, 1995

15

Editorial: Special issue — marketing in the services sector

Lewis, Barbara R.

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 383 KB

english, 1995

16

Organizational positioning in retail financial services

Devlin, James F., Ennew, Christine T., Mirza, Meera

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 918 KB

english, 1995

17

The internal market/external market framework and service quality: Toward theory in services marketing

Brown, Stephen W., Bond, Edward U.

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.01 MB

english, 1995

18

Measuring service quality: Is SERVQUAL now redundant?

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 1.44 MB

english, 1995

19

About the authors

Journal:

Journal of Marketing Management

Year:

1995

Language:

english

File:

PDF, 372 KB

english, 1995