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Choosing the Right Mix of On-line Affiliates: How Do You Select the Best?
Papatla, Purushottam, Bhatnagar, AmitVolume:
31
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2002.10673677
Date:
October, 2002
File:
PDF, 1.67 MB
english, 2002