Willing Volunteers or Unwilling Conscripts? Professionals...

Journal of Marketing Management 2001 / 06 Vol. 17; Iss. 5-6

Willing Volunteers or Unwilling Conscripts? Professionals and Marketing in Service Organisations

Laing, Angus, McKee, Lorna
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Volume:
17
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1362/026725701323366935
Date:
June, 2001
File:
PDF, 174 KB
english, 2001
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