Volume 17; Issue 5-6

Journal of Marketing Management

Volume 17; Issue 5-6
2

Book Reviews

Year:
2001
Language:
english
File:
PDF, 100 KB
english, 2001
5

Interpreting the Past, Writing the Future

Year:
2001
Language:
english
File:
PDF, 211 KB
english, 2001
6

Market Orientation and Firm Value

Year:
2001
Language:
english
File:
PDF, 204 KB
english, 2001
7

Marketing for Muggles: Harry Potter and the Retro Revolution

Year:
2001
Language:
english
File:
PDF, 179 KB
english, 2001
8

Six Sigma and Service Quality: Christian Grönroos Revisited

Year:
2001
Language:
english
File:
PDF, 164 KB
english, 2001
10

Academy of Marketing Conference "2001: A Marketing Odyssey"

Year:
2001
Language:
english
File:
PDF, 177 KB
english, 2001