Strategy in Advertising (2nd Edition), Bogart, Leo. Chicago: Crain Books, Inc., 1984. 390 pages. $28.95
Schultz, Don E.Volume:
15
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1986.10672990
Date:
March, 1986
File:
PDF, 190 KB
english, 1986