Developing a competitive international service strategy: a case of international joint venture in the global service industry
Lee, Kyuho, Madanoglu, Melih, Ko, Jae‐YounVolume:
27
Language:
english
Journal:
Journal of Services Marketing
DOI:
10.1108/08876041311330735
Date:
May, 2013
File:
PDF, 285 KB
english, 2013