An alternative measure of relative brand attitudes

Journal of Product & Brand Management 2012 / 08 Vol. 21; Iss. 5

An alternative measure of relative brand attitudes

Ishida, Chiharu, Taylor, Steven A.
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Volume:
21
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610421211253614
Date:
August, 2012
File:
PDF, 337 KB
english, 2012
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