Replicating the Effect of Advertised Specials at Regular...

Replicating the Effect of Advertised Specials at Regular Price on Food Shopper Price Evaluation

Wilkinson, J. B., Mason, J. Barry, Paksoy, Christie H.
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Volume:
8
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1979.10673288
Date:
October, 1979
File:
PDF, 1.29 MB
english, 1979
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