![](/img/cover-not-exists.png)
Replicating the Effect of Advertised Specials at Regular Price on Food Shopper Price Evaluation
Wilkinson, J. B., Mason, J. Barry, Paksoy, Christie H.Volume:
8
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1979.10673288
Date:
October, 1979
File:
PDF, 1.29 MB
english, 1979