Advertising: Its Role in Modern Marketing. Dunn, S. Watson, and Arnold M. Barban. 6th Edition. Hinsdale, IL: The Dryden Press, 1986. 802 Pp. $38.95
Pitta, DennisVolume:
16
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1987.10673087
Date:
October, 1987
File:
PDF, 196 KB
english, 1987