Optimizing the Marketing Interventions Mix in...

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Rust, Roland T., Verhoef, Peter C.
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0107
Date:
August, 2005
File:
PDF, 210 KB
english, 2005
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