Volume 24; Issue 3

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Marketing Science
Volume 24; Issue 3

Marketing Science

Volume 24; Issue 3

1

The 2004 ISMS Practice Prize Winner—Sales Territory Design: Thirty Years of Modeling and Implementation

Zoltners, Andris A., Sinha, Prabhakant

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 377 KB

english, 2005

2

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Rust, Roland T., Verhoef, Peter C.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 210 KB

english, 2005

3

Overchoice and Assortment Type: When and Why Variety Backfires

Gourville, John T., Soman, Dilip

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 206 KB

english, 2005

4

Promotion Effect on Endogenous Consumption

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 248 KB

english, 2005

5

The Targeting of Advertising

Iyer, Ganesh, Soberman, David, Villas-Boas, J. Miguel

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 270 KB

english, 2005

6

Editorial: A Thanks to the Many Individuals Who Make Publication of Marketing Science Possible

Shugan, Steven M.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 106 KB

english, 2005

7

Practice Prize Article— CHAN4CAST : A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods

Divakar, Suresh, Ratchford, Brian T., Shankar, Venkatesh

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.33 MB

english, 2005

8

Generalized Robust Conjoint Estimation

Evgeniou, Theodoros, Boussios, Constantinos, Zacharia, Giorgos

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 218 KB

english, 2005

9

Back Matter

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 991 KB

english, 2005

10

The Targeting of Advertising

Ganesh Iyer, David Soberman and J. Miguel Villas-Boas

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 4.03 MB

english, 2005

11

Conditioning Prices on Purchase History

Alessandro Acquisti and Hal R. Varian

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.37 MB

english, 2005

12

Conditioning Prices on Purchase History

Acquisti, Alessandro, Varian, Hal R.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 222 KB

english, 2005

13

Modeling the Microeffects of Television Advertising: Which Ad Works, When, Where, for How Long, and Why?

Gerard J. Tellis, Rajesh K. Chandy, Deborah MacInnis and Pattana Thaivanich

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.92 MB

english, 2005

14

The Impact of Utility Balance and Endogeneity in Conjoint Analysis

John R. Hauser and Olivier Toubia

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.29 MB

english, 2005

15

Overchoice and Assortment Type: When and Why Variety Backfires

John T. Gourville and Dilip Soman

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.33 MB

english, 2005

16

Modeling Movie Life Cycles and Market Share

Ainslie, Andrew, Drèze, Xavier, Zufryden, Fred

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 198 KB

english, 2005

17

Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence

Amaldoss, Wilfred, Rapoport, Amnon

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 283 KB

english, 2005

18

Commentary on the 2004 ISMS Practice Prize Winner: A Business School Should Combine Academic Research and Its Application to the Real World

Lodish, Leonard M.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 77 KB

english, 2005

19

Modeling Movie Life Cycles and Market Share

Andrew Ainslie, Xavier Drèze and Fred Zufryden

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.90 MB

english, 2005

20

A Business School Should Combine Academic Research and Its Application to the Real World

Leonard M. Lodish

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 411 KB

english, 2005

21

CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods

Suresh Divakar, Brian T. Ratchford and Venkatesh Shankar

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.75 MB

english, 2005

22

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Harikesh Nair, Jean-Pierre Dubé and Pradeep Chintagunta

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.01 MB

english, 2005

23

Editorial: A Thanks to the Many Individuals Who Make Publication of "Marketing Science" Possible

Steven M. Shugan

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 640 KB

english, 2005

24

Sales Territory Design: Thirty Years of Modeling and Implementation

Andris A. Zoltners and Prabhakant Sinha

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 4.10 MB

english, 2005

25

Collaborative Product and Market Development: Theoretical Implications and Experimental Evidence

Wilfred Amaldoss and Amnon Rapoport

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 3.35 MB

english, 2005

26

Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information

Birendra K. Mishra and Ashutosh Prasad

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.65 MB

english, 2005

27

Erratum: Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why?

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 164 KB

english, 2005

28

Special Section Introduction: The 2004 ISMS Practice Prize Competition

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 630 KB

english, 2005

29

Optimizing the Marketing Interventions Mix in Intermediate-Term CRM

Roland T. Rust and Peter C. Verhoef

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.65 MB

english, 2005

30

Front Matter

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 4.45 MB

english, 2005

31

Attribute Drivers: A Factor Analytic Choice Map Approach for Understanding Choices among SKUs

Ashish Sinha, J. Jeffrey Inman, Yantao Wang and Joonwook Park

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 1.98 MB

english, 2005

32

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Nair, Harikesh, Dubé, Jean-Pierre, Chintagunta, Pradeep

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 283 KB

english, 2005

33

Delegating Pricing Decisions in Competitive Markets with Symmetric and Asymmetric Information

Mishra, Birendra K., Prasad, Ashutosh

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 166 KB

english, 2005

34

The Impact of Utility Balance and Endogeneity in Conjoint Analysis

Hauser, John R., Toubia, Olivier

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 182 KB

english, 2005

35

The 2004 ISMS Practice Prize Competition

Lilien, Gary L.

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 88 KB

english, 2005

36

Practice Prize Reports

Sinha, Ashish, Inman, J. Jeffrey, Wang, Yantao, Park, Joonwook, Tellis, Gerard J., Chandy, Rajesh K., MacInnis, Deborah, Thaivanich, Pattana

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 260 KB

english, 2005

37

Focus on Authors

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 125 KB

english, 2005

38

Erratum

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 70 KB

english, 2005

39

Promotion Effect on Endogenous Consumption

Journal:

Marketing Science

Year:

2005

Language:

english

File:

PDF, 2.95 MB

english, 2005

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