The authentic celebrity brand: unpacking Ai Weiwei’s...

The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves

Preece, Chloe
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Volume:
31
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2014.1000362
Date:
March, 2015
File:
PDF, 466 KB
english, 2015
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