Volume 31; Issue 5-6

Journal of Marketing Management

Volume 31; Issue 5-6
2

The authentic celebrity brand: unpacking Ai Weiwei’s celebritised selves

Year:
2015
Language:
english
File:
PDF, 466 KB
english, 2015
4

Unpacking celebrity brands through unpaid market communications

Year:
2015
Language:
english
File:
PDF, 391 KB
english, 2015
7

Celebrity, convergence and transformation

Year:
2015
Language:
english
File:
PDF, 190 KB
english, 2015
9

The production and consumption activities relating to the celebrity artist

Year:
2015
Language:
english
File:
PDF, 299 KB
english, 2015