Brand logo design: examining consumer response to naturalness
Machado, Joana Cesar, de Carvalho, Leonor Vacas, Torres, Anna, Costa, PatrícioVolume:
24
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/jpbm-05-2014-0609
Date:
March, 2015
File:
PDF, 431 KB
english, 2015