The brand dependence scale: measuring consumers’ use of...

Journal of Product & Brand Management 2002 / 11 Vol. 11; Iss. 6

The brand dependence scale: measuring consumers’ use of brand name to differentiate among product alternatives

Bristow, Dennis N., Schneider, Kenneth C., Schuler, Drue K.
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Volume:
11
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420210445488
Date:
November, 2002
File:
PDF, 304 KB
english, 2002
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