An Approach to the Evaluation of Deception in Television...

Journal of Advertising 1974 / 12 Vol. 3; Iss. 4

An Approach to the Evaluation of Deception in Television Advertising

Haefner, James E., Permut, Steven E.
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Volume:
3
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1974.10672556
Date:
December, 1974
File:
PDF, 897 KB
english, 1974
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