Social Communication in Advertising: Persons, Products, and Images of Well-Being. Leiss, William, Stephen Kline and Sut Jhally. New York: Methuen Publications, 1986. 327 Pp. $13.95
Lantos, Geoffrey P.Volume:
17
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1988.10673103
Date:
March, 1988
File:
PDF, 399 KB
english, 1988