Creating the Contrast: The Influence of Silence and...

Creating the Contrast: The Influence of Silence and Background Music on Recall and Attribute Importance

Olsen, G. Douglas
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Volume:
24
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1995.10673487
Date:
December, 1995
File:
PDF, 2.31 MB
english, 1995
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