Humor and Advertising Effectiveness after Repeated Exposures to a Radio Commercial
Gelb, Betsy D., Zinkhan, George M.Volume:
15
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1986.10673000
Date:
June, 1986
File:
PDF, 1.34 MB
english, 1986