The role of internal branding in the delivery of employee...

Journal of Brand Management 2007 / 9 Vol. 15; Iss. 1

The role of internal branding in the delivery of employee brand promise

Punjaisri, Khanyapuss, Wilson, Alan
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Volume:
15
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2550110
Date:
September, 2007
File:
PDF, 153 KB
english, 2007
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