Trends in Advertising Research: A Look at the Content of...

Journal of Advertising 1988 / 03 Vol. 17; Iss. 1

Trends in Advertising Research: A Look at the Content of Marketing-Oriented Journals from 1976 to 1985

Yale, Laura, Gilly, Mary C.
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Volume:
17
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1988.10673099
Date:
March, 1988
File:
PDF, 1.82 MB
english, 1988
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