Brand leadership and product innovation as firm strategies...

Journal of Product & Brand Management 2009 / 04 Vol. 18; Iss. 2

Brand leadership and product innovation as firm strategies in global food markets

Gehlhar, Mark J., Regmi, Anita, Stefanou, Spiro E., Zoumas, Barry L.
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Volume:
18
Language:
english
Journal:
Journal of Product & Brand Management
DOI:
10.1108/10610420910949013
Date:
April, 2009
File:
PDF, 312 KB
english, 2009
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