Social media in branding: Fulfilling a need

Journal of Brand Management 2011 / 8 Vol. 18; Iss. 9

Social media in branding: Fulfilling a need

Kornberger,, Martin
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Volume:
18
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/bm.2011.19
Date:
August, 2011
File:
PDF, 94 KB
english, 2011
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