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Volume 18; Issue 9
Main
Journal of Brand Management
Volume 18; Issue 9
Journal of Brand Management
Volume 18; Issue 9
1
Social media in branding: Fulfilling a need
Kornberger,, Martin
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 94 KB
Your tags:
english, 2011
2
The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Bartels, Jos
,
Hoogendam, Karen
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 172 KB
Your tags:
english, 2011
3
Towards a conceptual foundation of ‘Conscientious Corporate Brands’
Rindell, Anne
,
Svensson, Göran
,
Mysen, Tore
,
Billström, Anders
,
Wilén, Kristoffer
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 147 KB
Your tags:
english, 2011
4
Friends or Freeloaders?Encouraging brand conscience and introducing the concept of emotion-based consumer loss mitigation
Wilson, Jonathan AJ
,
Morgan, Joseph E
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 216 KB
Your tags:
english, 2011
5
A very conscientious brand: A case study of the BBC's current affairs seriesPanorama
McQueen, David
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 117 KB
Your tags:
english, 2011
6
Conscientious brand criteria: A framework and a case example from the clothing industry
Olsen, Lars Erling
,
Peretz, Adrian
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 99 KB
Your tags:
english, 2011
7
Conscientious Brands Editorial
Ind, Nicholas
,
Ryder, Ian
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 54 KB
Your tags:
english, 2011
8
Brand society: How brands transform management and lifestyle
Ind, Nicholas
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 55 KB
Your tags:
english, 2011
9
A new model for socially responsible brand management
Ava Maria Hakim
Journal:
Journal of Brand Management
Year:
2011
Language:
english
File:
PDF, 202 KB
Your tags:
english, 2011
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