The impact of choice on co-produced customer value creation...

Journal of Consumer Marketing 2015 / 01 Vol. 32; Iss. 1

The impact of choice on co-produced customer value creation and satisfaction

Flores, Jason, Vasquez-Parraga, Arturo Z.
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Volume:
32
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/JCM-04-2014-0931
Date:
January, 2015
File:
PDF, 290 KB
english, 2015
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