Advertising and National Consumption: A Path Analytic...

Journal of Advertising 1983 / 06 Vol. 12; Iss. 2

Advertising and National Consumption: A Path Analytic Re-Examination of the Galbraithian Argument

Quarles, Rebecca Colwell, Jeffres, Leo W.
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Volume:
12
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1983.10672835
Date:
June, 1983
File:
PDF, 1.59 MB
english, 1983
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