Exploding some myths about customer relationship management

Managing Service Quality 2002 / 10 Vol. 12; Iss. 5

Exploding some myths about customer relationship management

Crosby, Lawrence A.
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Volume:
12
Language:
english
Journal:
Managing Service Quality: An International Journal
DOI:
10.1108/09604520210442056
Date:
October, 2002
File:
PDF, 191 KB
english, 2002
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