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Antecedents of attitude and intention towards counterfeit symbolic and experiential products
Michaelidou, Nina, Christodoulides, GeorgeVolume:
27
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.2010.549189
Date:
August, 2011
File:
PDF, 210 KB
english, 2011