Volume 27; Issue 9-10

Journal of Marketing Management

Volume 27; Issue 9-10
4

Product recall, brand equity, and future choice

Year:
2011
Language:
english
File:
PDF, 195 KB
english, 2011
7

The four Rs of place branding

Year:
2011
Language:
english
File:
PDF, 320 KB
english, 2011
10

Purchase power: An examination of consumption as voting

Year:
2011
Language:
english
File:
PDF, 289 KB
english, 2011