The consumer‐perceived value of non‐traditional media: effects of brand reputation, appropriateness and expense
Dahlén, Micael, Granlund, Anton, Grenros, MikaelVolume:
26
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760910954091
Date:
May, 2009
File:
PDF, 251 KB
english, 2009