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Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities
Teichmann, Karin, Stokburger-Sauer, Nicola E., Plank, Andreas, Strobl, AndreasVolume:
32
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20783
Date:
March, 2015
File:
PDF, 418 KB
english, 2015