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Volume 32; Issue 3
Main
Psychology and Marketing
Volume 32; Issue 3
Psychology and Marketing
Volume 32; Issue 3
1
The Market Maven Crowd: Collaborative Risk-Aversion and Enhanced Consumption Context Control in an Illicit Market
O'Sullivan, Stephen R.
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 635 KB
Your tags:
english, 2015
2
Brand Communication Success in Online Consumption Communities: An Experimental Analysis of the Effects of Communication Style and Brand Pictorial Representation
Steinmann, Sascha
,
Mau, Gunnar
,
Schramm-Klein, Hanna
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 671 KB
Your tags:
english, 2015
3
Exploring Consumptive Moments of Value-Creating Practice in Online Community
Hartmann, Benjamin J.
,
Wiertz, Caroline
,
Arnould, Eric J.
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 398 KB
Your tags:
english, 2015
4
Motivational Drivers of Content Contribution to Company- Versus Consumer-Hosted Online Communities
Teichmann, Karin
,
Stokburger-Sauer, Nicola E.
,
Plank, Andreas
,
Strobl, Andreas
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 418 KB
Your tags:
english, 2015
5
Online Consumption Communities: An Introduction
Stokburger-Sauer, Nicola E.
,
Wiertz, Caroline
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 153 KB
Your tags:
english, 2015
6
Labeling as a Social Practice in Online Consumption Communities
Dinhopl, Anja
,
Gretzel, Ulrike
,
Whelan, Andrew
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 239 KB
Your tags:
english, 2015
7
Social Control in Online Communities of Consumption: A Framework for Community Management
Sibai, Olivier
,
de Valck, Kristine
,
Farrell, Andrew M.
,
Rudd, John M.
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 216 KB
Your tags:
english, 2015
8
Conflict Culture and Conflict Management in Consumption Communities
Husemann, Katharina C.
,
Ladstaetter, Florian
,
Luedicke, Marius K.
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 350 KB
Your tags:
english, 2015
9
Health Communities as Permissible Space: Supporting Negotiation to Balance Asymmetries
Keeling, Debbie Isobel
,
Laing, Angus
,
Newholm, Terry
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 236 KB
Your tags:
english, 2015
10
Erratum
Journal:
Psychology and Marketing
Year:
2015
Language:
english
File:
PDF, 112 KB
Your tags:
english, 2015
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