Matching Advertising Appeals to Culture: The Influence of...

Journal of Advertising 1996 / 10 Vol. 25; Iss. 3

Matching Advertising Appeals to Culture: The Influence of Products' Use Conditions

Zhang, Yong, Gelb, Betsy D.
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Volume:
25
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1996.10673505
Date:
October, 1996
File:
PDF, 3.94 MB
english, 1996
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