A Script-Theoretic Perspective on the Communication...

Journal of Promotion Management 1993 / 06 Vol. 1; Iss. 4

A Script-Theoretic Perspective on the Communication Effectiveness of "Pool-Out" 15-Second Television Commercials

Chan, Kenny K., Garg, Rajendar
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
1
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1300/J057v01n04_06
Date:
June, 1993
File:
PDF, 773 KB
english, 1993
Conversion to is in progress
Conversion to is failed