Complaint behaviour: a study of the differences between...

Journal of Consumer Marketing 2002 / 07 Vol. 19; Iss. 4

Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

Volkov, Michael, Harker, Debra, Harker, Michael
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Volume:
19
Language:
english
Journal:
Journal of Consumer Marketing
DOI:
10.1108/07363760210433636
Date:
July, 2002
File:
PDF, 333 KB
english, 2002
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