Overchoice and Assortment Type: When and Why Variety...

Marketing Science 2005 / 08 Vol. 24; Iss. 3

Overchoice and Assortment Type: When and Why Variety Backfires

Gourville, John T., Soman, Dilip
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Volume:
24
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1040.0109
Date:
August, 2005
File:
PDF, 206 KB
english, 2005
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