Dynamic Effects of Sponsoring: How Sponsorship Awareness Develops Over Time
Walraven, Merel, Bijmolt, Tammo H. A., Koning, Ruud H.Volume:
43
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.2013.835754
Date:
April, 2014
File:
PDF, 203 KB
english, 2014