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Relational norms and collaborative activities: Roles in reducing opportunism in marketing channels
Zhou, Yin, Zhang, Xubing, Zhuang, Guijun, Zhou, NanVolume:
46
Language:
english
Journal:
Industrial Marketing Management
DOI:
10.1016/j.indmarman.2015.01.014
Date:
April, 2015
File:
PDF, 806 KB
english, 2015