An Empirical Study of Online Word of Mouth as a Predictor for Multi-product Category e-Commerce Sales
Davis, Alanah, Khazanchi, DeepakVolume:
18
Language:
english
Journal:
Electronic Markets
DOI:
10.1080/10196780802044776
Date:
May, 2008
File:
PDF, 749 KB
english, 2008