An Empirical Study of Online Word of Mouth  as a Predictor...

An Empirical Study of Online Word of Mouth  as a Predictor for Multi-product Category e-Commerce Sales

Davis, Alanah, Khazanchi, Deepak
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Volume:
18
Language:
english
Journal:
Electronic Markets
DOI:
10.1080/10196780802044776
Date:
May, 2008
File:
PDF, 749 KB
english, 2008
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