Volume 18; Issue 2

Electronic Markets

Volume 18; Issue 2
1

Branding 2.0 - Using Web 2.0 Principles to build an Open Source Brand

Mairinger, Martin
Journal:
Electronic Markets
Year:
2008
Language:
english
File:
PDF, 367 KB
english, 2008
3

Exploring Loyalty Intention in the Electronic  Marketplace

Doong, Her-Sen, Wang, Hui-Chih, Shih, Hui-Chi
Journal:
Electronic Markets
Year:
2008
Language:
english
File:
PDF, 209 KB
english, 2008
4

The Influence of Advergames on Players' Behaviour: An Experimental Study

Gurău, Călin
Journal:
Electronic Markets
Year:
2008
Language:
english
File:
PDF, 230 KB
english, 2008
5

Editorial

Osterle, Hubert, Schmelich, Volker
Journal:
Electronic Markets
Year:
2008
Language:
english
File:
PDF, 185 KB
english, 2008
7

Standardizing Interactive Pricing for Electronic Business

Schwind, Michael, Hinz, Oliver, Stockheim, Tim, Bernhardt, Martin
Journal:
Electronic Markets
Year:
2008
Language:
english
File:
PDF, 552 KB
english, 2008
10

Preface to the Focus Theme Section: 'Internet Marketing'

Holland, Christopher
Journal:
Electronic Markets
Year:
2008
Language:
english
File:
PDF, 184 KB
english, 2008