The Effect of Program Context on Commercial Performance

Journal of Advertising 1977 / 06 Vol. 6; Iss. 2

The Effect of Program Context on Commercial Performance

Horn, Martin I., McEwen, William J.
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Volume:
6
Language:
english
Journal:
Journal of Advertising
DOI:
10.1080/00913367.1977.10672689
Date:
June, 1977
File:
PDF, 892 KB
english, 1977
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