Antecedents and consequences of brand loyalty: An empirical...

Journal of Brand Management 2004 / 4 Vol. 11; Iss. 4

Antecedents and consequences of brand loyalty: An empirical study

Gounaris, Spiros, Stathakopoulos, Vlasis
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Volume:
11
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540174
Date:
April, 2004
File:
PDF, 388 KB
english, 2004
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