Volume 11; Issue 4

Journal of Brand Management

Volume 11; Issue 4

1

Antecedents and consequences of brand loyalty: An empirical study

Gounaris, Spiros, Stathakopoulos, Vlasis

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 388 KB

english, 2004

2

Evaluating Slovenia's image as a tourism destination: A self-analysis process towards building a destination brand

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 173 KB

english, 2004

3

Extending human personality to brands: The stability factor

Wee, Thomas Tan Tsu

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 223 KB

english, 2004

4

‘On brand’

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 57 KB

english, 2004

5

Editorial: Branding in store - Marketing in the 21st century

Kessler, Charles

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 770 KB

english, 2004

6

The effect on brand management when a business migrates onto the internet: A legal perspective Part 2: Links and consumer protection

Loosley, Roger, Richards, Stuart, Gregory, Joanne

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 182 KB

english, 2004

7

Legal update

Playle, Sarah, Hodson, Sarah

Journal:

Journal of Brand Management

Year:

2004

Language:

english

File:

PDF, 90 KB

english, 2004